The Detroit Zoo reintroduces nostalgic Zoo Keys
By Barrett Dolata, The Detroit News
After a 20-year hiatus, the Detroit Zoo has brought back its Zoo Keys, sponsored by Fifth Third Bank. These rhinoceros and gorilla-shaped keys can be purchased for $4 and used at 11 different audio boxes located around the zoo to unlock poems about the nearest animal.
The poems are intended to foster both learning and a deeper appreciation for animals, which were written and recited by local youth from the zoo’s education and volunteer programs, including InsideOut Literary Arts and additional afterschool programs.
“They were able to come spend time at the zoo, observing the animals,” said Emily O’Hara, senior director of guest experience at Detroit Zoological Society. “And then work with our team on writing and working through the poetic process.”
O’Hara said with the newly developed audio boxes, the zoo is able to reprogram the messages and poems from each box as needed, offering both messages in English and Spanish. After purchasing a Zoo Key, guests can reuse the key at every box and with every visit.
When guests used their Zoo Keys back in the 1960s-’70s, and again in the early 2000s, the audio boxes were programmed with storybook animal tales — still as a way to engage zoo guests with the animals creatively. While the messages have switched to poetry, guests can use their old Zoo Keys from their early days to prompt the audio boxes.
“You can bring them back if you pull them out of a drawer or an old box that maybe a parent or grandparent or someone else in your life has,” O’Hara said.
The keys that date back to the ‘60s were red and shaped like an elephant, and adapted to a flat shape in the early 2000s. The iconic Zoo Keys were also used at other zoos like the San Francisco Zoo and Cleveland Metroparks Zoo, and are now selling on Ebay for upwards of $30-$50 or more.
“For anyone who grew up with Zoo Keys, we have heard for years guests asking, ‘Are they ever going to come back?’,” O’Hara said. “So we’re really excited to offer this up to guests who come to the Detroit Zoo to be able to come back and live some of that nostalgia.”
With the reintroduction of the Zoo Keys, the zoo also added a limited-time Dragon Forest trail for guests to explore and new penny press machines, featuring eight designs to collect this summer.
They also plan to add a few more audio boxes in the near future, and eventually expand even more down the line. Zoo Keys are available for purchase at the Detroit Zoo Shop, main gate ticket booths and other attractions.
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