Amid budget crunch, Michigan State pays up for athletic director J Batt
TRAVERSE CITY — There’s a lot riding on J Batt to be successful as Michigan State’s new athletic director. At the very least, a lot of money.
At its Friday meeting in Traverse City’s Kirkbride Hall, Michigan State’s Board of Trustees voted unanimously to approve Batt’s six-year contract as athletic director, carrying an average of $2.1 million in base salary. The board also approved a $192 million athletic department budget that includes a $12 million loan to cover student-athlete revenue sharing, tasking Batt with making progress to balance the athletic department budget.
“Most athletics departments’ budgets are in the red to some degree,” MSU President Kevin Guskiewicz told The Detroit News, “and we’re very confident that this will be covered through some existing resource that we have in reserve, and most likely through fundraising efforts.”
Batt, 43, will be paid $1.85 million in his first year at Michigan State, with incremental raises each year up to $2.35 million his sixth year. in total, Batt’s contract totals $12.6 million and begins Tuesday, June 17, and runs through June 2031.
Guskiewicz himself makes $975,000 in base salary as MSU president, as well as $150,000 in deferred compensation each year. Michigan athletic director Warde Manuel makes a base salary of $1.9 million, which rises to $2.4 million with deferred compensation. Western Michigan athletic director Dan Bartholomae makes $340,000 in base salary.
Batt has been an athletic administrator for more than 14 years, including stops at Maryland, East Carolina, Alabama and most recently Georgia Tech, where he ran the athletic department since 2022 until his June 2 hire by Michigan State. He’s a graduate of North Carolina, where he played soccer and overlapped with Guskiewicz. Batt comes as a well-regarded revenue generator and fundraiser. He is also a member of the House Settlement Implementation Committee, tasked with plotting out the new era of college athletics after the approval last week of the House v. NCAA settlement that approves revenue sharing with student athletes and removes scholarship limits for student athletes.
When he introduced Batt at a press conference June 4, Guskiewicz asserted that he told search firm TurnkeyZRG he wanted to hire a top athletic director nationally. Batt was at the top of the list, and Michigan State paid a hefty sum to bring him to East Lansing.
But Batt’s salary isn’t the only cost Michigan State paid to make a leadership change. The cost of Batt’s contract comes in addition to an estimated $1.3 million to buy out the remaining 16 months on the contract of former AD Alan Haller, who Guskiewicz terminated May 1 before embarking on a month-long search for a replacement. That search, conducted by TurnkeyZRG, cost the university $160,000. The university also has to pay Batt’s buyout to Georgia Tech, which is $2,002,380.95. If that is determined to be compensation and thus taxable, MSU will cover Batt’s tax obligations on that payout, as well.
And that’s just the start of Michigan State’s investment in Batt. After the House settlement last week approved revenue sharing for college athletes, Michigan State’s latest $192 million athletics budget for fiscal year 2026 allotted $20 million for revenue sharing, a budget also approved by a unanimous board vote. The athletic department is receiving an internal loan of more than $12 million to bridge the gap between a current deficit and the arrival of increased media rights and sponsorship revenue in 2027. The loan is expected to be paid back by the athletic department later.
Before he even officially begins his tenure as Michigan State’s athletic director, Batt already has a lot weighing on his ability to fundraise and generate revenue. Michigan State leadership is confident in his ability to deliver.
“We have a lot of faith in J,” MSU Board of Trustees chair Kelly Tebay told The News. “We’re super excited for him to start, and we’re hoping that over the course of the next few years, that he really strengthens the athletics department budget. I think that’s one thing when we brought him in was the amount of fundraising that he did at Georgia Tech was very impressive.”
It takes money to make money, but the investment is a steep expense for a university whose budget is already in a crunch thanks to continued federal cuts. Michigan State’s latest budget, approved unanimously, cut expenses 9% and raised tuition 4.5% in order to combat millions in lost revenue in the form of federal funding and grants. The cuts come as the state House passed a bill outlining millions of dollars in cuts to taxpayer money going toward Michigan universities, including a proposed $237.4 million cut for Michigan State
So where exactly does Michigan State expect its athletic department to draw the extra money from? Some of it will be generated by Batt himself through good old-fashioned fundraising, but some also will come from traditional revenue streams of TV deals and sponsorships. In July 2023, Big Ten member schools signed a seven-year, $7 billion media rights deal with Fox. Guskiewicz said there will be increased revenue from that deal.
“In order to have a top-tier athletics program — you heard J Batt say it, we are top 10, and we will be top 10 — we have to get creative around new sources of revenue,” Guskiewicz said. “And J is an expert in that. We also are fortunate to have a very good media deal that was secured for the Big Ten a few years ago. And we’re going to see increased revenue coming in from that over the next few years. And, again, there will be a new day with regard to fundraising for sport and athletics.”
“College athletics is changing aggressively,” Tebay said. “And I think we have to really stay on top of that in order to make sure our student athletes have the best possible experience at MSU.”
Batt has hit the ground running to make his mark in fundraising. Before Michigan State could even formally introduce him June 4, he was making calls to donors.
“We have a new athletics director who’s one of the nation’s very best in fundraising, and so we will soon be in the black,” Guskiewicz said. “I’m very confident in that, given that J Batt is committed to connecting with our donor base, which he’s already started doing over the past 10 days.”
Batt’s contract, signed by Guskiewicz on June 12, also includes a $5 million buyout for his first two contract years, lowered to $4 million in his third year, $3 million in his fourth year and $2 million in his fifth. If Batt leaves Michigan State in the final year of his contract, he owes no buyout.
Predecessor Alan Haller’s contract was laden with predetermined bonuses for regular-season and postseason success of his teams. Batt’s contract says he and Guskiewicz will outline performance goals annually, on or before June 20. Batt also will be reimbursed for his relocation to East Lansing.
Staff writer Tony Paul contributed